2nd ed, 459 pp,
coloured, DIN A4,
A comprehensive text and workbook covering all areas of florist training. It is organized into four learning units: Part 1: Operative workflow management; Part 2: Plants and eco-friendly plant treatment; Part 3: Vegetable and non-vegetable materials and their use in floristic designs; Part 4: Purchasing, marketing, business success.
The text is illustrated with many photos and sketches. Chapters end with summarizing exercises. The book also offers a list of plant examples and a glossary.